Chief Learning Strategist Beyond the Sky: Custom Learning
There’s a reason why you remember short commercials, even when you don’t intend to. Marketers have perfected the craft of creating communication that sticks. This session will reveal the practical steps you can take to create high-impact microlearning content: focus on a single message via a “video concept,” effectively evoke emotions, and carefully choose concise text. You’ll leave with memorable examples, relevant applications, and techniques to apply right away.
Learning Objectives:
Leverage emotions in microlearning to ensure your message "sticks.”
Create a video concept to visually depict your main message.
